With the much anticipated arrival of the all-new 2012 VW Beetle, McDonald VW thought it fitting to take a moment and reflect on the long, fascinating history of this much-loved little bug.
While the Beetle was designed in the 1930’s, they did not begin significant production until 1945 onwards. The Beetle was initially internally designed as the Volkswagen Type 1 and marketed simply as “Volkswagen”.
Later models followed and the car soon became widely known as as Kafer (German for ‘beetle’). In the 1950’s the Beetle was more powerful than most other small European cars because of their being designed for sustained high speeds on the Autobahn. This spurred, and sustained, its top-selling status in theUnited States. With its high quality build and and innovative advertising- the Volkswagen Beetle had made a huge impact and gave rise to other models such as the Type 2 van.
The Beetle pioneered the modern continental economy car and served as the benchmark for two generations of North American compact cars. The Beetle had marked a huge trend led by Volkswagen with its rear-engine and rear-wheel drive layout.
In 1998, Volkswagen produced the New Beetle with the styling of the original Beetle but with a Golf platform. One year later, an international poll named the VW Beetle as the 4th most influential car of the 20th century.
Now, in 2012, Volkswagen has
done it again! The Beetle has been completely redesigned but maintains its iconic image. Due to make its appearance at
our dealership in mid-September, the new Beetle embodies the German styling and quality that the company is known for, but has a few upgrades and tweaks.
Since McDonald VW has been in the Volkswagen business since they first started appearing in the states, we are truly excited to welcome the newest member of the Beetle family to our lots! We have carried Volkswagens since 1958 and we are the ONLY Colorado VW dealer that has seen each of the models come through our doors!
Stay tuned for more on the arrival of the 2012 Beetle!