Get Inspired by Volkswagen’s New Ad


Volkswagen has given A-ha’s iconic pencil-sketch music video for ‘Take on Me’ an automotive spin with its latest advertisement. The spot features a Volkswagen Passat driver cruising to the head of the pack in a storyboard-style race scene before it is revealed that the sketches are being drawn by a businessman who is singing the falsetto chorus at full volume in a meeting.

The year was 1985 and A-ha was at the top of the charts with their single “Take on Me,” complete with a pencil-sketch video that raked in six MTV Video Music Awards.

Volkswagen looks back at this pop culture phenomenon in their latest advertisement, “Feeling Carefree,” directed by David Shan